One measure of success of a research project is the response rate achieved and the quality of information provided by the participants.

A well-designed and attractive questionnaire plays an important role in both of these areas.

Also important are the accompanying items used to attract participants and to convey information about the project, such as brochures, letters and information sheets.

The marketing and public relations expertise offered by Savant, and in particular Ms McQueen, ensures that these documents will achieve the desired effect with the general public as well as with the study participants.

Savant provides expertise in the areas of:

• design, layout and structure of documents
• fonts, colours, and shading
• size and orientation