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Methodological Approaches
Savant specialises in all types of quantitative and qualitative
research using a variety of methodologies such as questionnaire surveys,
interviews, focus groups, and observations.
Despite offering a wide range or services, it is the use of the
latest computer technology to produce printed documents that are
computer scannable, and to conduct HTML online surveys, that have
proven to be the services most valued by clients, especially with
projects involving large-scale qualitative and/or quantitative research.
Computer Scannable documents
Savant’s scanning system enables up to 1200 double-sided
A4 pages to be scanned per hour; with the data automatically being
collated, coded, and exported to a customised spreadsheet available
in a variety of file formats (e.g., SPSS, Excel).
There are many advantages associated with the use of scannable questionnaires,
the most notable being:
- the increased speed and accuracy of data entry
- reduced data entry costs
- increased aesthetics of the questionnaire (example provided),
and
- the ability to capture a PDF image of each individual questionnaire
for archiving purposes.
Please click here for a comprehensive description of Savant’s
computer scannable document services.
On-line ( or web-based ) HTML documents
A survey methodology utilising a HTML questionnaire placed on the
Internet also possesses inherent advantages in that it:
- reduces research costs by eliminating paper, postage, and data
entry costs
- makes the survey accessible irrespective of geographical location,
and
- can also generate PDF images of each individual electronic
response.
Please click here for a comprehensive description of Savant’s
online document services.
Employing a combination of both paper-copy and online modes of completion
often results in increased response rates, with our most recent research
project (as at July 2005) attracting an 84.5% response rate (N= 1552;
n = 1312).
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