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Methodological Approaches

Savant specialises in all types of quantitative and qualitative research using a variety of methodologies such as questionnaire surveys, interviews, focus groups, and observations.

Despite offering a wide range or services, it is the use of the latest computer technology to produce printed documents that are computer scannable, and to conduct HTML online surveys, that have proven to be the services most valued by clients, especially with projects involving large-scale qualitative and/or quantitative research.

Computer Scannable documents

Savant’s scanning system enables up to 1200 double-sided A4 pages to be scanned per hour; with the data automatically being collated, coded, and exported to a customised spreadsheet available in a variety of file formats (e.g., SPSS, Excel).

There are many advantages associated with the use of scannable questionnaires, the most notable being:

  • the increased speed and accuracy of data entry
  • reduced data entry costs
  • increased aesthetics of the questionnaire (example provided), and
  • the ability to capture a PDF image of each individual questionnaire for archiving purposes.

Please click here for a comprehensive description of Savant’s computer scannable document services.

On-line ( or web-based ) HTML documents

A survey methodology utilising a HTML questionnaire placed on the Internet also possesses inherent advantages in that it:

  • reduces research costs by eliminating paper, postage, and data entry costs
  • makes the survey accessible irrespective of geographical location, and
  • can also generate PDF images of each individual electronic response.

Please click here for a comprehensive description of Savant’s online document services.

Employing a combination of both paper-copy and online modes of completion often results in increased response rates, with our most recent research project (as at July 2005) attracting an 84.5% response rate (N= 1552; n = 1312).

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